We’ve all done it.

You type a text message too quickly, hit send, and only then notice that your phone has transformed “there” into “their” or decided that “duck” wasn’t the word you intended. It happens. Most people laugh it off and move on. Another writer friend and I joke that we don’t need perfect grammar, spelling, etc., in private messages.

A business, however, doesn’t get the same luxury.

The other day I came across a Facebook post from a company promoting its services. In just two short sentences, I counted multiple spelling, grammar, punctuation, and capitalization mistakes. The message itself was perfectly reasonable. The execution was not. The Facebook post is below:

“Were ontarios largest marine recyclers and are zoned for it, we dont do it out of a backyard near farmers fields. If you have a boat you need to dispose of, do it properly by bringing it to the proffessionals!”

Ugh. It made me wonder: did nobody read this before it went online?

“Were” → “We’re” (missing apostrophe; contraction for “we are”) “ontarios” → “Ontario’s” (needs a capital “O” and an apostrophe to show possession) “dont” → “don’t” (missing apostrophe) “farmers fields” → “farmers’ fields” (plural possessive, assuming multiple farmers) “proffessionals” → “professionals” (misspelled) Comma splice/run-on sentence after “it” (“…zoned for it, we don’t…”). It should be separated with a period, semicolon, or conjunction.

Every business spends time worrying about its image. They invest in logos, websites, signage, advertising and social media. Yet one poorly written Facebook post can undermine all of that. Fair or not, customers notice these things. If a company appears careless with its own marketing, some people naturally wonder where else that lack of attention to detail shows up.

This isn’t about expecting perfection. Everyone makes mistakes. Even professional writers occasionally miss one despite proofreading several times. That’s why newspapers, magazines, and publishing houses have editors. A second set of eyes catches what the first one misses.

The bigger problem is when nobody seems to have looked at it at all.

Spell-check and grammar checkers are everywhere. Better yet, ask someone else in the office to read it before you publish. Do it in Microsoft Word or Google Docs first (it will catch things) before you post it on Facebook. It takes a couple of minutes and can save you from looking unprofessional in front of thousands of potential customers.

If writing isn’t your strength, that’s perfectly okay. Running a marina, repairing engines, selling furniture, or baking bread doesn’t require a degree in journalism. But if you’re using words to represent your business, those words matter.

Hire a freelance writer if you post regularly. Ask an employee who enjoys writing to look things over. Use AI as a proofreading tool. There are plenty of options that cost little – or nothing at all.

The goal isn’t literary greatness. It’s credibility.

When I see obvious mistakes in a business post, I spend more time noticing the errors than the message. That’s the opposite of what good communication should do. Your audience should remember what you offer, not wonder whether “we’re” needs an apostrophe.

Before you hit “Post,” do yourself one favor. Read it. Then read it again. If possible, let someone else read it too. Those extra three minutes may be the cheapest investment you’ll ever make in your company’s reputation.

Most people go to a restaurant or bar for the food, the drinks, or the company. So do I.

However, sometimes I spend part of my time there just watching the staff work. Not in a creepy way where I hit on them or leer at them when their backs are to me. I don’t. And not in a “gotcha” way where I’m looking for mistakes. Quite the opposite.

I find it fascinating to watch skilled people doing what they do well.The other day, I spent a few hours at a lakeside patio. I wasn’t in a hurry. I had nowhere else to be. As I sat there watching the afternoon unfold, I found myself paying less attention to the customers and more attention to the bartenders and servers.

Most customers see only their own experience. They see whether their drink arrives quickly, whether their meal is hot, and how long they’ve been waiting for the bill. What they don’t see is everything happening around them. The bartender isn’t simply pouring drinks. He’s keeping track of open tabs, remembering who ordered what, watching for empty glasses, chatting with regulars, coordinating with servers, and somehow knowing who is next despite three people waiting at the bar.

The servers are doing something similar. One table needs another round of drinks. Another is ready to order. A third wants the bill. A fourth has questions about the menu. The kitchen is calling for food pickup. New customers are arriving at the host stand. All of this is happening simultaneously. Yet the best servers make it look effortless.

What struck me wasn’t just how hard they were working. It was the rhythm of it all. Everyone seemed to know where to be. They moved around one another, almost like dancers performing a routine they had practiced hundreds of times.

There were no dramatic moments or collisions. No panic. Just a steady flow of activity that somehow kept everything moving. At one point, I mentioned this to the bartender. His response surprised me. He told me he actually enjoys it when things get busy because he gets an adrenaline rush. A lot of people would hear that and think he’s crazy. Why would anyone enjoy a room full of customers wanting drinks, food, attention, and service all at the same time?

Then I thought about it. The same thing happens in many professions. Newsroom editors thrive on deadlines. Sports photographers often come alive during the biggest moments of a tournament. Broadcasters love the excitement of a live event. Some people don’t simply tolerate controlled chaos. They thrive on it. When everything speeds up, their focus sharpens. The outside world disappears. They enter a zone where instinct, experience, and skill take over. To an observer, it looks stressful. To them, it feels energizing.

That may be why I enjoy watching people work, although being an inquisitive writer is also part of it, as is my natural curiosity.

There is something satisfying about seeing competence in action. In a world where so many interactions are automated, rushed, or hidden behind screens, there is still something impressive about watching people do their jobs well. The customers may never notice the dozens of small decisions made during a shift. They may never appreciate how many moving parts are involved in getting food and drinks to the right place at the right time. But if you sit quietly long enough and simply watch, you begin to see it. You see the rhythm and the teamwork. You see the experience behind the smiles and casual conversations. Most importantly, you gain a new appreciation for the work of people whose contributions are often taken for granted.

The next time you’re sitting on a patio enjoying a meal or a drink, take a moment to look beyond your own table. Watch the staff and the flow. Watch the choreography. You might discover that one of the most interesting things on the menu isn’t the food at all. It’s the people working behind the scenes to make the whole experience happen.